German companies are discovering India’s enormous market potential. At the same time the country is a difficult terrain for joint ventures, cooperation, or investment. Having taken the first hurdles, the expatriate manager faces challenges that can only be mastered with profound know-how of the host culture.
This is where cross-cultural communication literature and training manuals come in. Frequently, however, they fail to take into account regional difference – particularly when covering large economic areas.
- The authors of Erfolgreich als Expat in … Delhi intend to close the gap. The first volume of their series of books on how to be “Successful in…” centres around Delhi, although it also offers insight into all-India issues. Readers will share the experience of a fictional German expat in the capital region in form of a narrative.
- A second voice will offer explanations of typical situations and cultural encounters; it will dissect expat behaviour and show how it may differ from mentalities and behaviours in Delhi. Although readers will get a few tips on how to communicate more effectively, the authors of this book are not offering “Ten-Do’s-and-Don’t’s”. Instead, the analytical explanations will be complemented by Indian and expat testimonials. The latter will offer alternative readings based on their cultural and individual experience.
- In brief: “Successful in…” is an entertaining introduction to expat life in India today.