German companies are discovering India’s enormous market potential. At the same time the country is a difficult terrain for joint ventures, cooperation, or investment. Having taken the first hurdles, the expatriate manager faces challenges that can only be mastered with profound know-how of the host culture.
This is where cross-cultural communication literature and training manuals come in. Frequently, however, they fail to take into account regional differences – particularly when covering large economic areas. The authors of this book intend to close the gap.
Successful in Mumbai
The second volume of their series of books on how to be “Successful in …” centres around Mumbai (and also grants a short glimpse at the industrial hub Pune), although it also offers insight into all-India issues. Readers will share the experience of a fictional German expat and his family in form of a narrative. A second voice will offer explanations of typical situations and cultural encounters; it will dissect expat behaviour and show how it may differ from mentalities and behaviours in Mumbai. Although readers will get a few tips on how to communicate more effectively, the authors of this book are not offering “Ten-Do’s-and-Don’ts”. Instead, the analytical explanations will be complemented by Indian and expat testimonials. The latter will offer alternative readings based on their cultural and individual experience.
In brief: “Successful in…” is an entertaining introduction to expat life in India today.
Read more and/or order your copy (free of charge shipment world wide): Erfolgreich als Expat in … Mumbai
Also available on Amazon or at Tectum Verlag: Erfolgreich als Expat in … Delhi (Band 1)
Categories: Expert Advice