Visiting Trade Shows for Indian Executives is the second volume in a series of e-books on Doing Business in Germany, targeting business owners and managers (to be) who want to increase their presence in this market. Focussing on Indo-German business relationships, this e-book provides many examples of how and why culture matters.
Readers will benefit greatly from this concise and practical how-to manual, in which several top industry experts from both Germany and India have shared their advice on (1) how to decide what show(s) to visit, (2) how to make the most of their visit, (3) how to talk to Germans and, (4) where to stay, how to get around, what souvenirs to hunt for etc.
The e-book is available on amazon.in (you can read it using the free-of-charge Kindle-App), in the Google Play Store (-> Google Books App) and on iTunes. MRP is set at Rs. 380/- (in line with EUR exchange rates), and currently amazon.in is promoting the e-book for Rs. 263 (31% off).
It would take the average reader approx. 1 hour to go through the entire book. Due to the modern and handy e-book format one can easily browse the book, and also conveniently read it page by page when commuting etc.
Please order the book online, or first download the 1-page flyer, which you may also share with your colleagues and friends, if you like: Doing Business in Germany – Visiting Trade Shows for Indian Executives
PDF-Download is available on pothi.com